Digital Marketing & E-Commerce Operations: Knowledge Hub
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Scaling an online business requires an intricate understanding of both the operational details of e-commerce platforms and the marketing engines needed to drive consumer traffic to them.
This guide serves as a directory linking to valuable insights, coursework notes, and localized case studies by Arjan KC aimed at digital marketers and e-commerce entrepreneurs.
E-Commerce Operations and Case Studies
Learning through real-world examples is often the fastest way to understand complex operational challenges like logistics and payment adoption.
- IT204 E-Commerce Basics: Start here for the absolute definition, history, and types of e-commerce.
- Case Study: Daraz Transformation: An analysis of how Daraz established dominance and scaled logistics across complex terrains.
- Case Study: Mobile First Wallets (eSewa & Khalti): Understand how digital payment adoption solved the Cash-on-Delivery (COD) bottleneck in emerging markets.
Digital Marketing Practicum & Notes
Marketing is the fuel for any e-commerce engine. These resources cover technical SEO, strategy building, and practical execution.
- PRC112: Digital Marketing Practicum: An overarching collection of practical assignments, rubrics, and content calendar templates perfectly suited for agency training.
- Technical SEO Mastery: Move beyond keyword research and understand site speed, structure, and crawlability.
- Digital Marketing Blueprint for Nepali Businesses: A localized, strategic framework designed to help regional SMEs build a profitable online presence.
- SEO Strategy in Nepal: Focus specifically on the keyword structures and backlinking realities of ranking within local search environments.
Bookmark this hub for direct access to comprehensive, academically structured notes alongside practical real-world applications.
